It is always a good idea to personalize the subject line. All your copywriting skills come into play here, so keep the word limit in mind and be precise with your subject line. Since the subject of your email is the only ‘preview’ your readers would get, you need to make it so impactful that they cannot help but open the email. Regardless of what anyone may say, first impressions do matter. Have a killer, hard-to-ignore subject line Once you have the data, making an effective content strategy will become easier. How many of your subscribers ended up opening the email? How many shared it with other people? Did they visit any of the links you included? Note: To understand if your subscribers find your content relevant, you must track the response to your emails. What are some of the questions they want to be answered? How can you help create a better experience for them? Ask these questions before you sit down to write that email. How can you do that? For a copywriter, understanding some of the pain points of your customers is the ideal starting point. Giving them relevant and engaging content is a must to keep them subscribed. If you are unable to give them that, the unsubscribe button is not hard to notice. The only reason they subscribed to your newsletter is to get insights that they might not find elsewhere. While we do not recommend promoting your product too much, it is imperative that you give your readers something to look forward to. Go the extra mile- give your subscribers valuable insights Pair this up with a clear call-to-action (CTA), and you are good to go. Share all important announcements like new features, deals, and more. Let your customers know all the latest happenings at your company. Summarize and provide a link to the blogs of the week or month (depending on the frequency of your newsletter). You got to lead the horse to the water and make it drink it too. Sending a newsletter is a great way to distribute the content you have written for your customers. Not everyone, however, has the time, patience, or the opportunity to go through every blog you feature on your website. If you have a Saas product (which is why you landed here), it is safe to assume that you also have a content marketing strategy in place. However, here are some of the more general tips you should follow to curate an engaging newsletter: 1. Experiment, experiment and experiment until you hit the jackpot with your content. To find your voice, you cannot shy away from experimenting. If you are here looking for a magic trick, a shortcut, a perfect formula to follow when it comes to curating a newsletter that fits your business needs, you will find none. Nailing the copy of your newsletter will help you connect with your customers and maintain that relationship with them. You can keep them engaged, interact with them, and it gives you a better chance of addressing their pain points.Īs a copywriter, you need to have a way with words- it’s in the job description. Having a newsletter for your business will allow you to build a beautiful relationship with your customers. It dictates what you share and how you share it. Copywriting plays a vital role in creating/maintaining/sharing the narrative. A newsletter is a medium that you can use to narrate your story and share the values that your business believes in with your customers. There is only so much you can tell about your brand on your website. Since a newsletter is all about content, the copy (the way you write and present the content) is its strongest pillar - what makes your customer subscribe, remain subscribed, or unsubscribe.īefore you talk about that, let us quickly address the following question: Why do you even need a newsletter in the first place? How Newsletters can Benefit your Business? Tell your story The content of your newsletter must be able to engage not only your existing customers and subscribers but also help you generate leads and bring in potential customers. How else can you share ideas and announcements, create value and brand awareness?Ī newsletter is something your readers should look forward to seeing in their email inboxes. For a Saas business, newsletters are a must-have. A newsletter is part of your email marketing campaign and is crucial to the growth of your business.
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